I was born and raised in Northampton. A large town in the Midlands. Shoetown, as those who know it’s history call it. Often hated by the young that live here, often mocked as simply ‘the place between Birmingham and London’ by those who don’t really know it. We’re a town with a tonne of history, a tonne of cultural standouts, and a whole host of talent, but sadly, it often goes undiscovered, or even more tragically, simply not appreciated.

After spending most of my youth dying to properly leave the town, I finally did properly leave at the age of 18. I chased the girl I loved down to the town she lived in. I spent much of the next four years living off-and-on in Northampton, with never enough time to really take it in properly. I had escaped. I even went to Italy for a period of time, thinking that a life abroad was to be my answer in life. It wasn’t, not at that point of my life, anyway. I always ended up with a feeling of wanting home.

After moving back home from Italy, I set up full-time camp once again in Northampton. I decided that it was time for me to get to know the town that had played a huge part in my life. I explored places that I used to brush off, I met people that I’d probably passed a thousand times, and I decided it was time to just pay some fucking interest.

One of the biggest things I noticed was how many people were like I was. Resentful of the place that they called home. Screaming that it was “a shithole“, with nothing to offer, nothing exciting and merely a stepping stone before moving on to somewhere new. I hated that whole concept.

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‘HometowNN’ tee available now on www.hometownprojects.com

Over the course of a few months, after meeting people, after discovering places, I realised that Northampton had a huge amount of potential, a huge amount of talent, skill and passion, but nobody seemed to talk about other than a select few, and nobody seemed willing to support the idea. I wanted to change that, and I spent a while thinking of how the hell I could go about trying to make at least a little bit of change. I wanted to be that guy that, instead of moaning and complaining I didn’t like something, getting up and doing something to make a difference.

Over a month or two I developed an idea for a brand called Hometown Projects. A brand that would find a way of curating and cultivating all of what Northampton has to offer and showcasing it. Helping to take a spotlight, not trying to shine it on myself, but on everyone who gives a damn about their community, their local business, their local talent and the local people. Giving people in Northampton something to get behind, enjoy and benefit from. Whether it be in the form of clothing, events or media, Hometown Projects would be there to help spread the word of these local heroes.

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‘Hometown Projects Logo’ tee available now on www.hometownprojects.com

In effect, the brand would do what it said on the tin. Spread the word of, and create energy for the hometown through a series of projects.

I’m proud to say that the idea of Hometown Projects is now officially a reality. The first project is underway, in the shape of a limited release clothing line, and so far I’ve been pretty overwhelmed by the level of support by fellow Northamptonians. Whether the support has been through messages, chats, enquiries or purchases, it’s all been appreciated in the same way. To know that people are receptive to my idea, my brand and share similar views and passion in showing that Northampton is a great place is the most incredible thing.

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‘HometowNN’ tee available now on www.hometownprojects.com

To everyone that would like to show some support to myself and Hometown Projects, you can go to www.hometownprojects.com – follow on Twitter: @HometownProj – follow on Instagram: @HometownProj.




Author: Alex Potton

I’m Alex. I’m a writer and photographer with a huge interest in fashion, music, technology, travel, food and culture (I’m also pretty partial to great coffee and wine). This blog is a place for me to bring all of those together under one banner. Hopefully you enjoy reading and interacting. If you do then please feel free to leave comments and likes, or even follow the blog. You can also follow me on my personal networks!

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